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Scott Adams (@ScottAdamsSays) of Dilbert fame revisits us to discuss his new book Win Bigly: Persuasion in a World Where Facts Don't Matter. "Nobody ever won an argument with an analogy." -Scott Adams The Cheat Sheet: Is Scott Adams a Trump supporter? People don’t use facts to make decisions. They use emotion. Learn the three types of persuaders and how they operate. See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details). Find out why master persuasion is effective even if the subject or target sees the technique. And so much more... Full show notes at https://theartofcharm.com/669/ Find out more about the team who makes The Art of Charm podcast here! DesignCrowd helps startups and small businesses crowdsource custom graphics, logos, Web design -- even tattoo designs! Check out DesignCrowd.com/Charm for a special $100 VIP offer for our listeners or enter the discount code CHARM when posting a project. Rhone makes gear for the modern man who dema