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Christopher Lochhead (@lochhead) is a former entrepreneur, retired Silicon Valley three-time public company CMO, category designer, host of the Legends & Losers Podcast, and co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. "People remember different in a way they don't remember better." -Christopher Lochhead The Cheat Sheet: Entrepreneurship is at an all-time low. Why? Every legendary product, service, or brand exists because an innovator got product, company, and category right at the right time. Why legends are different, not better. Learn how to design and dominate your own category. Learn how to design your own legendary life. And so much more... Full show notes at https://theartofcharm.com/681/ Find out more about the team who makes The Art of Charm podcast here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Want to spend less time shopping for insurance and tak