Pure Natural Pregnancy

Amanda has been in Midwifery practice for over 27 years. Although most of her practice has been in Leeds, she also worked as a Midwife in New Zealand, experiencing a very different model of Midwifery care. Over ten years ago Amanda began to challenging the practice of immediate cord clamping after realising that this common routine practice had absolutely no evidence base and deprived babies of valuable stem cell enriched full blood. Amanda has campaigned for a change in practice from immediate cord clamping to delayed cord clamping and has seen all national and international guidelines change their guidance to recommend this. Amanda is a co-inventor of the award winning Basics/Lifestart trolley which enables vulnerable babies to be ventilated whilst the umbilical cord is kept intact to ensure they receive their full blood benefit. Amanda has written many articles and talked at numerous events about optimal cord clamping and changing practice and fully harnessed the power of social media by participating in a