Lean Startup

Look Past Biases To Measure The Right Metrics | Ellynita Hazlina Lamin

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In 2012, social-impact consultant Ellynita Lamin launched a recovery program in a war-torn, economically depressed area of Indonesia. Early in the project, she realized that her own biases were preventing her from measuring progress accurately. She explains the steps she took to truly understand the community’s needs and focus on the right metrics.