Uncovering Aha! | Data-savvy Brand Strategy
Predicting college football attendance with data
- Autore: Vários
- Narratore: Vários
- Editore: Podcast
- Durata: 0:18:53
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What’s really behind a football fan's decision to go to a game? In this episode, Callahan’s senior business analyst James Meyerhoffer-Kubalik walks Jan-Eric through a predictive model he built that measures variables from concessions to the weather that effect a football game’s attendance by fans.
