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Uncovering Aha! | Data-savvy Brand Strategy

Uncovering Aha! | Data-savvy Brand Strategy

What consumers expect from companies during COVID-19

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Coronavirus has reshaped a lot of consumer behaviors in a short amount of time. In this episode, Callahan’s activation strategist Joe Cox and chief strategy officer Jan-Eric Anderson discuss what consumers are expecting from companies, and what the differences and similarities are between a company response and a brand response.

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