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Uncovering Aha! | Data-savvy Brand Strategy

Uncovering Aha! | Data-savvy Brand Strategy

How to leverage “free” third-party data

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Incorporating free data into your marketing dashboard can be a good way to add additional insights. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss the pros, cons and challenges of utilizing third-party data, how you can get started, and what to watch out for.

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