Uncovering Aha! | Data-savvy Brand Strategy
How to leverage “free” third-party data
- Autore: Vários
- Narratore: Vários
- Editore: Podcast
- Durata: 0:17:34
- Altre informazioni
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Incorporating free data into your marketing dashboard can be a good way to add additional insights. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss the pros, cons and challenges of utilizing third-party data, how you can get started, and what to watch out for.
