Ignite Visibility University

On this episode of Ignite Visibility University, John Lincoln is joined by Paul Shapiro, CEO of The Better Meat Co. They discuss the impacts of our planet's current eating habits on the globe.   The Better Meat Co is a food technology startup that uses the power of fermentation to create alternative protein products that look and taste just like animals but require far less land, water, and no animal cruelty. The Better Meat Co focuses on sustainably feeding the planet with foods that mimic meat but are still high in protein and delicious.    First, they discuss the explosion of interests in plant-based food in comparison to the whole meat market. Next Shapiro tells us about the health benefits of eating plant-based foods in comparison to meat. He breakdowns the various categories of enhanced meat and how they are produced. Finally, Paul shares how his company, The Better Meat Co, created high-quality protein products.