Right On Business

The Rise of the Retail Investor and The Danger of Gamifying Stock Trading

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In this week's episode, we discuss the growing popularity of retail stock investing platforms like Robinhood and the heard mentality among retail investors that is driving up the prices of various stocks in ways that are likely unsustainable. This creates a precarious scenario that may lead to large losses for many unsophisticated, inexperienced, or first time investors. Part of the popularity of the digital platforms facilitating this rise in retail investing is due to their gamification elements, which create the dangerous impression that investing is a game. Investing is not a game and not something people should engage in without first educating themselves on the mechanics of investing in public equities, the role of the stock market in society, and the potential consequences of trading stocks.