Takeoff!

Starbucks redefined coffee. What was once a cheap and simple way to start the day at home morphed into a sophisticated (and expensive) ritual in highly stylized environment thanks to the vision and execution of entrepreneur Howard Schultz and his team. Marc and Dan debate the cultural impact of Starbucks, Howard, and the $3.50 cup of fine arabica joe. How did Starbucks convince the world to drink better coffee and what does the future hold for this icon of daily consumption?