Talk Triggers Show

09 - Is This the Most Successful Word of Mouth Strategy, Ever?

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When we arrive at a hotel, we expect a polite greeting at the checkout counter and, if we’re lucky, we might pick up a few leaflets or brochures of local attractions and things to do in the area. What we definitely do not expect is to be met with a warm welcome that’s so unexpected it leads to roughly 22,500 stories being told about a single talk trigger, every single day. The story I reveal in this episode of The Talk Triggers Show is about a global hotel chain that has used the same talk trigger for 33 years and counting. Talk about a word of mouth strategy with serious staying power! Could this be the most effective and successful word of mouth strategy, ever? Possibly. But, you’ll have to check out episode 9 of The Talk Triggers Show to find out! Mentioned in this episode DoubleTree Hotels by Hilton To never miss an episode, subscribe on YouTube to keep up with the video series or head over to your favorite podcast app and subscribe to the podcast version of the show. For more information click here.