Hbr Ideacast
455: Blue Ocean Strategy and Red Ocean Traps
- Autore: Vários
- Narratore: Vários
- Editore: Podcast
- Durata: 0:20:15
- Altre informazioni
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Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."
