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It's better if you tell your own story. "In order to be successful today we have to make reinvention a constant part of our repetoire."-Dorie Clark The Cheat Sheet: Elements of a personal brand: what are they and how can you use them? (7:00) Why the days of being a "lifer" are over. (12:00) How you can determine and define your personal brand. (21:00) The wingman strategy and how it can enhance EVERY area of your life. (27:30) Why having no online presence is just as much of a red flag as a negative one. (41:00) How to have attention and respect before you walk into any meeting. (44:00) And so much more... Do you think personal brands are only for the likes of Dr. Phil, Oprah Winfrey and CEOs? Think again. In today's workplace we all have a personal brand, and too few of us are managing it. So says our guest for today's show, Dorie Clark. Dorie is the author of Reinventing You, a former presidential campaign spokeswoman and regular contributor to Harvard Business Review, Forbes and Entrepreneur magazine. To