Wild Ideas Worth Living | Interviews On Adventure, Outdoors, Travel, Health, Fitness, Running, Business, Surfing, Exploring

Andy’s Wild Idea: To reduce the amount of new items we purchase every year by 25% through his company, Yerdle. Andy Ruben has had a unique career path. He never thought he would end up in the business world, but ended up working as the Chief Sustainability Officer for Walmart. After seeing just how many products are bought and never used or thrown out, he decided to do something about it. In 2012, he co-founded Yerdle, a company that focuses on buying back and reselling products that might otherwise end up in a landfill, a process Andy calls “re-commerce.” Companies like REI, Patagonia, and Eileen Fisher all have their own buy-back programs where they will give you credit for your old gear or clothes, and then resell those items for a fraction of the price.  Andy is a forward-thinker with an untraditional path whose focus is to make a positive impact on our environment. While he’s aware that there’s still a need for new gear, he supports sustainable production practices. Through Yerdle, customers can get the