The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

John Horn, professor of economics at Washington University's Olin Business School and former McKinsey strategist, shares a disciplined framework for understanding competitive behavior by applying game theory and structured simulations. In this episode, he explains how companies can elevate competitor analysis from basic intelligence gathering to actionable strategic insight.   Horn begins by debunking the common misconception that many competitors behave irrationally. As he puts it: “Every single time a client said the competitor is irrational, I could ask them... two, three questions which would explain... why the company was being rational in what they were doing.”   He outlines a four-step framework leaders can use to model likely competitive behavior: Observe what competitors say and do, including press releases, earnings calls, and other public data. Assess their assets, resources, and capabilities, and imagine what you'd do in their position. Identify the decision-maker and their background to i