Scrum Master Toolbox Podcast

Substack Week: Engineering Strategy, Bridging Technical Excellence with Business Success With Aleix Morgadas In this Substack Week episode, we explore the critical intersection of engineering strategy and business success with Aleix Morgadas, an engineering strategy consultant focusing on sociotechnical aspects of high-stake business challenges. Aleix shares insights from his experience helping organizations align their technical capabilities with business objectives, while offering practical approaches to developing and implementing effective engineering strategies. The Genesis of Engineering Strategy Personal experience sparked Aleix's journey into engineering strategy when he joined a large company and found himself grappling with strategic decision-making in engineering. He identified a crucial gap: while strategy was well-established in product and business domains, engineering organizations often lacked strategic frameworks for participating in key decisions. This realization led him to start w