The Accidental Creative

Show Notes: Daily Creative - "So Emotional"In this episode of Daily Creative, we explore the profound impact of emotion in our creative processes. We begin with a captivating story about Walt Disney and how his emotional response to rundown amusement parks sparked the creation of Disneyland—revolutionizing family entertainment forever.We sit down with Greg Hoffman, former Chief Marketing Officer of Nike and author of "Emotion by Design," to delve into the power of creativity and emotion in brand building. Greg shares insights from nearly three decades at Nike, emphasizing that the most successful brands are those that form deep emotional connections with their audiences. He highlights the essential balance between analytical precision and the ineffable qualities of art, urging brands to respect the craft of storytelling rather than just producing content for distribution.We also dive into a memorable story featuring legendary basketball coach, Mike Krzyzewski (Coach K), and how his advice to Nike’s marketing