Peter Day's World of Business
Leader of the Brand
- Autore: Vários
- Narratore: Vários
- Editore: Podcast
- Durata: 0:26:22
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How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies. Producer: Julie Ball Editor: Stephen Chilcott
