The Art Of Charm | High Performance Techniques| Cognitive Development | Relationship Advice | Mastery Of Human Dynamics

In today’s episode, we cover the unsold mindset with Colin Goggins and Garrett Brown. Colin and Garrett are sales leaders, teachers of the popular USC course Sales Mindset for Entrepreneurs, co-founders of Agency18, keynote speakers and guest lecturers, and the authors of The Unsold Mindset: Redefining What It Means to Sell. Sales can be brutal if you don’t have the right mindset, so what makes the best salespeople so great, what is the one quality you should express in every interaction with a potential customer, and how do you build resilience to push through all the rejection?  What to Listen For Introduction – 0:00 What makes for a great salesperson and why don’t the best salespeople consider themselves to be salespeople? Transformational vs Transactional Sales – 22:10 What is the difference between transformational and transactional sales and which one do customers prefer? Why is it a strength to be intentionally ignorant when meeting/speaking with customers? What is the most important quality