The Tim Ferriss Show

#728: Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More

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Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams. Timestamps for this episode are available below. Sponsors:1Password easy-to-use and secure password manager for individuals, families, and businesses: https://1password.com/tim (14-day free trial)LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free) Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover)Timestamps:[06:14] Writing a provocation rather than a prescription.[13:08] Divvying up concepts.[16:25] Comprehension over complication.[18:58] How Seth fulfills a blog post’s p