Planet Money
The Gecko Effect
- Autore: Vários
- Narratore: Vários
- Editore: Podcast
- Durata: 0:27:38
- Altre informazioni
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Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here
