Trama
The daily drama of money and work from the BBC.
Episodi
-
Rebranding Africa
30/05/2018 Durata: 18minAfrica is developing economically, but its own companies don’t have the same profile as western brands. How come? Mary-Ann Kaikai of Madam Wokie Fashion, tells presenter Ed Butler about her dress designs in Freetown Sierra Leone. Her label made an impact on Hollywood red carpets, as well as in her home city. The Brand Leadership Group conducts survey each year of the continents' favourite 100 brands. This year's list came out last week, revealing once again that more than 80% of the names are Asian or western, such as Samsung, Levi's, and Coke. Only 19 were African. Thebe Ikalafeng, founder of the company, tells us more. So, what do African entrepreneurs need to do? Where can they get the experience to make a local product into an international one? That's where consultancies like De Charles come in. Ndubuisi Kejeh is a founding partner of this London-based firm, which aims specifically to build up African brands and what he calls it brand narratives for the continent.(Picture: Mary-Ann Kaikai of Madam Wokie
-
Ecstasy on Prescription
29/05/2018 Durata: 17minMDMA, the key ingredient in the illegal party drug ecstasy, may soon be approved as a medicine. Meanwhile, it's also making a comeback across Europe's clubs and music festivals.Manuela Saragosa speaks to neuropharmacologist David Nutt of Imperial College, who once got fired by the UK government for saying MDMA was less dangerous than horse-riding, and with psychedelic psycho-therapist Rick Doblin, who is seeking to get the chemical approved for the treatment of PTSD.But while the drug may be safe in a clinical setting, dozens of people still die each year from taking illicit ecstasy pills. We hear from Andrew Cunningham of the EU drugs agency EMCDDA, and from Fiona Measham of the illegal drugs-testing service, The Loop.Producer: Laurence Knight(Photo: Ecstasy pills; Credit: portokalis/Getty Images)
-
Racist AI
28/05/2018 Durata: 17minCan artificial intelligence and face recognition technology be racist? AI is increasingly being used in all aspects of our lives but there is a problem with it. It often can't see people because of the colour of their skin. Zoe Kleinman speaks to Joy Buolamwini founder of the Algorithmic Justice League, Suresh Venkatasubramanian from the School of Computing at the University of Utah and Calum Chase, an AI expert and author about what is being done to overcome this problem. (Photo: Facial recognition system, Credit: Getty Images)
-
Europe's Data D-Day
25/05/2018 Durata: 17minThe EU's new data rules, coming into force today, could spell the end of spam mail - that at least is the hope of the General Data Protection Regulation.Manuela Saragosa speaks to Rachel Aldighieri, managing director of the Direct Marketing Association, which represents companies in the UK that send adverts directly to customers, while the BBC's John Lloyd takes a more satirical look at the issue of junk mail and why he wishes it came with free scone.Plus Jeremy Daum of the Yale Law School in Beijing explains how China's data rules gives the state - rather than the individual - new powers, and why anyone who skips paying a fine should think twice before trying to buy a plane ticket.(Picture: Diary reminder tab for the General Data Protection Regulation; Credit: SBphotos/Getty Images)
-
The Death of Traditional Advertising
24/05/2018 Durata: 17minHow do brands survive in an era of big data, social media, and increasing consumer cynicism?Ed Butler looks at the case of Royal Enfield motorbikes, whose sales in India were boosted even though it made a point of not paying for star sponsorship - unlike its rivals. But if glossy magazine splashes and billboards featuring big name cricket stars don't cut it anymore, what is the way forward? Ed speaks to two practitioners of the dark arts of advertising - Steve King of social media analytics company Black Swan, and Jason Peterson, the chief creative officer at ad giant Havas.(Picture: Torn and fading billboard car advert; Credit: Spencer Platt/Getty Images)
-
Pointless Jobs
22/05/2018 Durata: 17minBeing paid to do nothing at work might sound like every employee's dream, but it can also bring shame and depression. We speak to a French man who successfully sued his employer because they gave him too little to do.Plus, how many of us can say we are truly engaged with our work? We speak to anthropologist David Graeber, who found most of us think our jobs are meaningless or that they actually do harm.But in India, people are crying out for work - Rahul Tandon reports on a job advertisement that attracted 23 million applicants.(Picture: A woman wasting time at the office. Credit: Getty Images)
-
Agony in India
21/05/2018 Durata: 17minA chronic lack of opioid drugs leaves millions of people throughout the developing world to live and die in unrelenting, excruciating pain. It is a particularly bitter irony in India, which historically had the world's biggest legal opium poppy industry.The Lancet journal has dubbed the lack of access even to cheap pain killers such as morphine a "medical, public health, and moral failing". Justin Rowlatt reports from Kerala, where Dr M R Rajagopal is pioneering a revolution in palliative care, including the successful lobbying of the Indian government to liberalise its draconian laws on opioids in 2014.But where will the drugs come from? Megan O'Brien of the American Cancer Society explains a cheap solution they are advocating in Sub-Saharan Africa. And Kunal Saxena, managing director of pharma company Rusan, tells of his hopes for the privatisation and expansion of India's opium business.Producer: Laurence Knight(Picture: Benedict Alexander, a patient at the Pallium India clinic, with his wife Bindu; Credit
-
Venezuela in Tatters
18/05/2018 Durata: 17minEconomic depression, 13,000% inflation, oil seizures by creditors, international sanctions, a refugee crisis - can the Maduro government hold on to power at elections this weekend as Venezuela implodes?We hear the views of Chavistas on the streets of Caracas, and of refugees on the Brazilian border. Back in the studio, Ed Butler speaks to Maduro critic and former government minister Professor Ricardo Hausman, of Harvard University. Plus oil analyst Amrita Sen explains why an old legal dispute with ConocoPhillips has come to a head at the worst possible time for the government, and former Obama administration official Adam M Smith discusses the pros and cons of economic sanctions.(Picture: Venezuelan President Nicolas Maduro surrounded by tiikertape during a campaign rally in Caracas; Credit: Juan Barreto/AFP/Getty Images)
-
Is China Tech a Trojan Horse?
17/05/2018 Durata: 17minAre US allegations that Huawei is helping Beijing hack US data networks motivated by genuine suspicions or by trade protectionism?Joe Miller reports from the US where some Americans feel frustrated that their government is restricting them from using the Chinese tech firm's cheap and reliable products. Meanwhile Ed Butler asks Wired journalist Scott Thurm whether the Trump administration's clampdown is just part of the broader trade standoff between the world's two biggest economies.Plus, Chinese billionaire and artificial intelligence expert Kai-Fu Lee explains why he thinks ultimately China may win the tech arms race with the US over everything from mobile payments to autonomous vehicles.(Picture: Programmer facing computer screen; Credit: xijian/Getty Images)
-
Fighting Ad Fraud
16/05/2018 Durata: 17minDigital advertising fraud cost companies an estimated $16bn last year. Often the clicks or downloads generated by the ads they paid for came not from people, but robots.Alex Hewson, from mobile advertising firm M &C Saatchi, describes the scale of the problem and the tricks some fraudsters use. And Gary Danks, managing director of Machine Advertising explains how his company is tracking fraudulent app downloads.The gaming of the online advertising system raises an age-old issue in economics - the principal agent problem. Jerry Z Muller, author of The Tyranny of Metrics, explains and also warns of the dangers inherent in setting targets in business and economics.(Picture: A hand touching a screen and icons. Credit: Getty Images)
-
Italy: The EU's Next Headache?
15/05/2018 Durata: 17minAs Italy's anti-establishment Five Star Movement and anti-immigration Northern League edge closer to a coalition, we ask whether such a eurosceptic government might scupper plans for further EU integration.Manuela Saragosa is joined by Federico Santi, from Eurasia Group, and Jeremy Cliffe, Berlin bureau chief at The Economist.Plus, what do business schools teach about the art of negotiation? We hear from Heather McGregor, entrepreneur and Dean of Herriot Watt Business School in Edinburgh.(Picture: A mural by artist TVBOY depicting Five Star Movement leader Luigi Di Maio kissing Northern League leader Matteo Salvini, seen on a wall in Rome in March 2018. Credit: Tiziana Fabi, Getty Images)
-
Are You Ready for GDPR?
14/05/2018 Durata: 17minNew data protection rules are due to take effect in the European Union on 25 May, and complying with them is proving to be a headache for businesses throughout the world.Manuela Saragosa speaks to two small British businesses struggling to meet the requirements of the new General Data Protection Regulation. Jo Bausor of the Henley Festival of music and arts says she has actually benefited from culling back their database of client contacts. But life coach Clare Josa says it is costing her an arm and a leg to audit all her clients' digital data trails. Meanwhile Wim Remes of data consultants Wire Security explains why the new European rules have led to a flood of enquiries from clients in the US and elsewhere around the globe.(Picture: Man in white shirt buries his face in his hands as digital icons fly around him; Credit: photoschmidt/Getty Images)
-
Netflix vs the Silver Screen
11/05/2018 Durata: 17minDoes Netflix threaten to wipe out the traditional cinema in much the same way that it already annihilated video rentals?The online streaming service is spending a lot of money on producing original movies, and its refusal to give them a public screening has led to a bust up with the prestigious Cannes Film Festival. But are these arbiters of the art of the silver screen right to fear Netflix's encroachments?Manuela Saragosa speaks to Hollywood producer Brian Udovich, author Jonathan Taplin and film critic Jason Solomons.(Picture: Empty cinema auditorium with popcorn strewn across the floor; Credit: Ingram Publishing/Getty Images)
-
Hormones: The Pill
10/05/2018 Durata: 17minHormonal contraceptives liberated women around the world, and are now proliferating in Africa too.Manuela Saragosa talks to endocrinologist Maralyn Druce about how such a tiny pill can have such a transformative effect on our biology and on our societies. And Faustina Fynn-Nyame of the NGO Population Services International explains why an injectable version of the contraceptive is proving to be a hit in Sub-Saharan Africa.Plus, why is there still no male pill on the market? We ask research head Diana Blithe of the US National Institutes of Health.Producer: Laurence Knight(Picture: Woman holding contraceptive pills; Credit: sam74100/Getty Images)
-
Justice on Death Row
09/05/2018 Durata: 17minAfrica has about a million prison inmates, many of them jailed without a fair trial or proper legal representation, often because they cannot afford it.The African Prisons Project is working to change that, establishing the world's first prison-based legal college and law firm and working primarily with prisoners in Uganda and Kenya. Susan Kigula, who was put on death row for killing her husband, used the project to overturn her conviction and regain her freedom after 16 years behind bars. She tells us her remarkable story, and we also speak to the project's founder Alexander Maclean.Plus, we hear from Babatunde Ibidapo-Obe, who has launched an app in Nigeria offering free advice and help on legal services.(Picture: Inmates at the Zonderwater prison in South Africa. Credit: Mujahid Safodien, Getty Images)
-
Tech Solutions for the Poor
07/05/2018 Durata: 17minHow can we think differently about some of the most entrenched economic problems facing the poor? Jane Wakefield finds out how tech can cure blindness in Africa from ophthalmologist Dr Andrew Bastawrous, Co-Founder and CEO of Peek. Pediatrician Lucy Marcil from Streetcred tells her why a tax form in a doctors office can help poor families in the US lift their economic prospects, plus DeAnne Salvador from RETI tells her how she helps low income families to access technology to lower their energy costs. And Romain Lacombe, CEO & Co-Founder of Plume Labs says he is dedicated to raising awareness about air pollution and has created a personal electronic pollution tracker.(Picture: A woman being tested with a smartphone visual-test application in her home in Kianjokoma village, near Kenya's lakeside town of Naivasha. Credit: AFP/Getty.)
-
Economists in the Doghouse
04/05/2018 Durata: 17minThe economics profession has sought to reinvent itself since the its failure to foresee the 2008 financial crisis.Manuela Saragosa speaks to two economists: Wendy Carlin discusses her efforts to transform the way economics is taught in universities in order to make it more relevant to the real world; and Mariana Mazzucato explains why she thinks one of the biggest problems is false narratives that have been peddled to policy-makers and the public about how the economy works.(Picture: Sad-looking bulldog wearing glasses; Credit: monkeybusinessimages/Getty Images)
-
How Economists Forgot Housework
03/05/2018 Durata: 17minFeminist economists argue that GDP statistics need to start taking account of care-giving and housework if we want to start valuing these things as a society. For example author Katrine Marcal points out that Adam Smith claimed that the economy was based on self interest, overlooking the fact that his mother cooked his meals for free. Manuela Saragosa speaks to Hannah Peaker of the UK's Women's Equality political party, and professor Joyce Jacobsen of the Wesleyan University in the US.(Picture: Young mother holds her crying baby while loading the washing machine; Credit: SolStock/Getty Images)
-
Paying the Price of Prison
02/05/2018 Durata: 17minFor most people, a traffic violation simply means a fine. But for poorer people in the US, it could mean being imprisoned. Since the global financial crisis, local and state governments have tried to make up for shortfalls in tax revenue by issuing more, and larger, fines. If you can't afford to pay, you may well end up behind bars, as the BBC's Kim Gittleson reports from South Carolina.Presenter Ed Butler talks to Robin Steinberg, CEO of the non-profit Bail Project in Los Angeles, which is aimed at helping accused people stay out of jail while they're awaiting trial. And we hear from Lisa Greybill, deputy legal director of the Southern Poverty Law Centre, and North Louisiana defence attorney Eric Johnson, on the pros and cons of working prisoners.(Picture: Inmates from the Brevard County Jail work to fill sandbags for residents as people in the area prepare ahead of Hurricane Irma on September 07, 2017 in Meritt Island, Florida. Credit:Getty Images)
-
Iran Nuclear Deal Hangs In Balance
01/05/2018 Durata: 17minIsraeli Prime Minister Benjamin Netanyahu has made fresh allegations against Iran, adding to mounting pressure on the 2015 nuclear deal. What might be the impact on Iran, and for US and European businesses, if the agreement is ultimately scrapped?We hear from Iran itself and what the threat of fresh sanctions has done to the country's currency, the money in ordinary people's pockets, and their hopes for the future. But is the average Iranian actually better off since the lifting of sanctions three years ago? Ellie Geranmayeh, from the European Council on Foreign Relations, tells us the promised economic progress hasn't really materialised. One reason is that huge pressure is still being put on firms not to do business with Iran. Californian entrepreneur Honor Gunday, CEO and founder of online money transfer platform Paymentwall, says his firm received a surge of interest from the Islamic Republic after sanctions were lifted, but that he was warned off by US lobby organisations. We speak to one of those, Unite