Digiday Live

The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.Learn more about your ad choices. Visit megaphone.fm/adchoices

As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer.Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about how they’re ensuring transparency to cultivate better relationship with clients.Learn more about your ad choices. Visit megaphone.fm/adchoices

New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session.Learn more about your ad choices. Visit megaphone.fm/adchoices

CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services.Learn more about your ad choices. Visit megaphone.fm/adchoices

The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit, Jean-Christophe Demarta shares how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising.Learn more about your ad choices. Visit megaphone.fm/adchoices

Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday Publishing Summit Europe, CEO Benjamin Cohen explains the approach to Snapchat.Learn more about your ad choices. Visit megaphone.fm/adchoices

In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model.Learn more about your ad choices. Visit megaphone.fm/adchoices

The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles.Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season.Learn more about your ad choices. Visit megaphone.fm/adchoices

Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that they started out with. Dotdash, CEO Neil Vogel shared this change of approach and strategy for About.com's reinvention in a session from the Digiday Publishing Summit held in Key Biscayne, Florida.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets.Learn more about your ad choices. Visit megaphone.fm/adchoices

The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming.Learn more about your ad choices. Visit megaphone.fm/adchoices

Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done.Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New York City to 25 people and what she’s learned about hiring the right team. Here, she outlined some key guidelines to abide by while hiring.Learn more about your ad choices. Visit megaphone.fm/adchoices

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief Technology Officer, on how he has pioneered Rent The Runway to leverage technology, data, and logistics to transform the way women think about getting dressed -- and what it means to have your closet truly in the cloud.Learn more about your ad choices. Visit megaphone.fm/adchoices

Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with customers is about showing the good, bad and the ugly parts equally.Learn more about your ad choices. Visit megaphone.fm/adchoices

Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David Kornberg, as he walks us through the store of the future.Learn more about your ad choices. Visit megaphone.fm/adchoices

When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing.Learn more about your ad choices. Visit megaphone.fm/adchoices